Introduction
“Western European car producers did survive. While aiming at a more integrated platform through scale merits, they principally held to the belief that their strength lay in a strong brand identity and retained the price range of products. Consequently, Western European automakers managed to maintain and increase production volumes of their main brand-conscious saloon car lines. Meanwhile, Eastern Europe experienced a construction boom of foreign capital production bases and these new factories started to produce volume cars for domestic consumption and for exports to European markets.”
――From the Foreword by Dr.Takahiro Fujimoto, Prof. Tokyo University
“This book focuses on the following subjects: After the boom of ‘lean production’, what kind of structural changes within the European automotive industry have become apparent? What kind of new trends have the global corporate strategy and the strategic business behavior produced? What impact have these trends had on industrial relations?”
――From the Introduction
